Design Thinking - VNUK
ACC201

Design Thinking

Course ID
ACC201
Campus
KU2 Hill
Level
Graduate
Semester
Fall 2018
Credit
3.000
Method
Lecture

If you’re an educational professional who are looking to progress into management and consultancy, or an educational planning or development role, this is the best degree for you.

Thinking like a designer can transform the way individuals and organizations develop products, services, processes, and strategy. This approach, which is known as design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. This is a creative approach to problem solving pioneered by the design firm IDEO. This is an intensive, hands-on learning experience that will challenge students to get out of their chair and out into the real world to talk to people and test the ideas. Design thinking emphasizes deep user understanding, iteration, and a focus on possibilities as a way to enhance value creation for stakeholders. Students start in the field, where they discover the needs of the target users. They then iterate ideas on teams to develop a range of promising possible solutions, create rough prototypes to take back out into the field, and test with real people in the target users.

The course will be teamwork-oriented, but students will also complete readings and independent activities that support the group work and ensure individual depth of knowledge.

  • EAP 2
  • Communication Skills
  • Academic Skills
Time Place Room Date Range Instructor
2:00pm – 5:00pm VNUK building 501 Feb 21, 2022 – May 01, 2022

 Huong Nguyen (PhD)

Vu Huynh (MBA)

The PLP in Drafting Legislation, Regulation, and Policy has been offered by the Institute of Advanced Legal Studies with considerable success since 2004.

Couse objectives: 

The course aims to:

  • Introduce students to a new approach—design thinking—that enhances innovation activities in terms of market impact, value creation, and speed.
  • Expand students’ thinking about design and innovation beyond the design and development of new products to other fundamental sources of value creation.
  • Strengthen students’ individual and collaborative capabilities to identify customer needs, create sound concept hypotheses, collect appropriate data, and develop a prototype that allows for meaningful feedback in a real-world environment.
  • Teach students to translate broadly defined opportunities into actionable innovation possibilities and recommendations for client organizations.
  • Provide an authentic opportunity for students to develop teamwork and leadership skills.

Course Learning Outcome

Code Course Learning Outcomes
CLO1 Understand the design process and know how to approach challenges from a human-centered perspective
CLO2 Empathize with end users and identify their needs through engaging, observing, and immersing
CLO3 Define and re-define users’ problems or challenges by synthesizing and analyzing information gathered during your empathy work
CLO4 Develop solutions to the defined problem by brainstorming using “How might we…” statements
CLO5 Develop prototypes and test prototypes with real users to gather feedback and identify the most promising solution for the defined problem
CLO6 Develop the willingness to take risks and the ability to deal with failures
CLO7 Work in team via the group project and other collaborative exercises
CLO8 Develop interpersonal and professional communication skills through teamwork, presentations and pitches to external audiences

Assignments

Assessment components Weighting/ Trọng số (%) Requirements
(Topic) Method Relevant CLO in Table 4.1
A1. Group assignments 40% A1.1 Needfinding – 10%
A1.2 Realise new insights and POVs – 10%
A1.3 “How might we” questions and solutions – 10%
A1.4a Experience prototypes – 5%
A1.4b Revised prototypes – 5% Oral report
A2. Final presentation 50%
A2.1. Pitching with external investors – 45%
A2.2. Poster – 5% Project fair
– Presentation
– Poster display
A3. Individual assignment 10% Reflection on the course Essay

Required course books and references

No. Author(s) Year of publication Title Publisher
Main course books
1 Daniel Ling
2015 Complete Design Thinking Guide for Successful Professionals
2 Ideo.org 2015 The Field Guide to Human-Centered Design IDEO.org
References
3 Jeanne Liedtka and Tim Ogilvie 2011 Designing for Growth: A Design Thinking Tool Kit for Managers Columbia University Press
4 Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske 2014 The Designing for Growth Field Book: A Step-by-Step Project Guide Columbia University Press

Websites


https://www.ideo.com/post/design-kit

https://dschool.stanford.edu/resources

www.designkit.org/methods