The advancement of technology, along with an increase in the frequency with which people use the Internet and social networks, has resulted in a shift in the way people seek information, make purchase decisions, and in customer experience. Despite having vast volumes of information and data, businesses appear to have underutilized its worth in guiding and making suitable marketing decisions. This serves as a driver for the expansion of data-driven marketing, and data-driven marketing experts are in high demand globally.
In line with that trend, the bachelor’s degree program in Data-Driven Marketing at VNUK is designed to focus on improving students’ analytical skills to help them make data-based marketing decisions. Students will explore the correlation between Marketing and Data Analytics, CRM approaches, data visualization, web analytics, digital marketing analytics, customer experience and sentiment capture, thereby launching user-oriented marketing campaigns and monitor the effectiveness of digital strategies.
This training program is aimed at training marketers who are ready to break through in the working environment with technology and in the constantly changing consumer habits and behavior trends.
